Lower Head

how to update old blog posts

Give Great Blog Posts A Second Life

All content at some point loses steam. Traffic dries up, and it simply outlives its useful life. But you don’t have to let your content age naturally. Put a little […]

searcher intent ctas

How to Match Searcher Intent with CTAs

One of the key components to successful optimizing a page is fulfilling the visitor intent. The content is a big part of that, which I covered in a previous post. […]

quick keyword research

The Lawn Mower’s Guide to Keyword Research

I’m going to tell you how to do keyword research quickly. “What?” You say. “Quick keyword research? Is that kind of thing even possible? Or legal?” Possible? Yes. Legal? Who […]