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Ask the Pit Crew: What is SEO vs. SEM?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]

Retargeting ads are seen by people who have previously visited your site.

How Does Retargeting Work on Real-Time Bidding Platforms?

  [inlinetweet prefix=”” tweeter=”” suffix=””]Retargeting is a way to bring back users who left your website without converting.[/inlinetweet]?These users are potentially valuable, and campaigns targeted at these users often perform […]

Pole Position Marketing named Top PPC Agency

Pole Position Marketing Named A Top PPC Agency

I am thrilled to announce that [inlinetweet prefix=”” tweeter=”” suffix=””]Pole Position Marketing was named as a Top PPC Agency[/inlinetweet]?by Washington D.C.-based research company Clutch. Pole Position Marketing was recognized among […]

what is ppc

What is PPC and Why Should You Use It?

What does PPC stand for? In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says?. . .?you pay the owner of the real estate […]

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