Getting PPC Traffic But Few Conversions? Here’s Why
As a business, your ultimate goal is to make sure that you get enough conversions. Of course, the only way to get there is through the use of effective marketing […]
6 A/B Testing Strategies to Get Enormous ROI From Your PPC Campaigns
Split testing your PPC ads may look complicated, but the potential payoff for your time and effort is enormous. Since most PPC ads are on-going investments, every small improvement can […]
Ask the Pit Crew: Can I Get Better PPC ROI with an Agency?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Ask the Pit Crew: What is SEO vs. SEM?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
The 3-3-3 Online Marketing Investment Model
Author’s note: It’s election season again, and if political candidates can run for office again and again on the same platforms, then I figured I can dust off my […]
2 Indispensable PPC Metrics You Must Monitor
PPC dashboards are full of data, and there is no shortage of metrics that you can use to measure the success of a campaign. But with limited time and resources, […]
Which PPC Campaign Types & Platforms Should You Choose? (Search Vendors Edition)
You’ve got an online advertising budget. You want more of the right customers. But where should you go first, second and third? There?are?so many options available that it can be […]
Ad Customizers: More Flexibility & Better Efficiency For Advertisers
One big inconvenience for Google AdWords advertisers has always been that every time any part of an ad is changed, a new one is created and the old ad is […]
Getting to Know Bing Ads Universal Event Tracking
Bing Ads has rolled out a new system of tracking valuable actions that result from the ad campaigns run on their platform.? It’s called Universal Event Tracking (UET).? With one […]
How Does Retargeting Work on Real-Time Bidding Platforms?
[inlinetweet prefix=”” tweeter=”” suffix=””]Retargeting is a way to bring back users who left your website without converting.[/inlinetweet]?These users are potentially valuable, and campaigns targeted at these users often perform […]
Pole Position Marketing Named A Top PPC Agency
I am thrilled to announce that [inlinetweet prefix=”” tweeter=”” suffix=””]Pole Position Marketing was named as a Top PPC Agency[/inlinetweet]?by Washington D.C.-based research company Clutch. Pole Position Marketing was recognized among […]
PPC Can Improve Your Organic Rankings, But Not How You Think
Despite some antecedent evidence to the contrary, Google will not give you an organic ranking boost if you run pay per click (PPC) ads. Nor will they reduce your organic […]
What is PPC and Why Should You Use It?
What does PPC stand for? In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says?. . .?you pay the owner of the real estate […]
Make Your PPC Life Easier With AdWords Scripts
I’ve said it before and I’ll say it again: ?The power behind running successful pay-per-click (PPC)?campaigns lies in the knowledge of the platforms and the knowledge of how online […]
9 Easy Steps to Maximizing Your PPC Search Query Report
PPC Search Query Report. Snore. I know, I know, but bear with me. I’m about to make it a lot less complex and yes, even interesting. For?anyone that has a […]
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