The Web is replete with blog posts and articles that talk about how important link building is, how it can boost your website’s search engine rankings and why you need […]
It doesn’t need to be said that the higher-ups mostly care about getting more of what they want to happen to actually happen. If you can show that it is happening and that giving you more money will make it happen more, then you’ll most likely get more money to make it happen more. Getting the budget you need can seem like rocket science, but it’s really not. If may not be easy, but it is simple.
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. […]
It seems to be getting more and more difficult to define what exactly SEO is. Is it on-page optimization? Link building? Conversion optimization? Or is just about rankings, and leave […]
People that own companies or those in companies that make decisions on how to use a web marketing budget are shown, whether it’s their fault or not, too much website data that doesn’t directly relate to an impact on the bottom line. What’s wrong with this? Only looking at visits and pageviews gives an incomplete story of how a site is truly performing for its customers and the company. So when it’s time to decide how to invest, there’s nothing concrete that gives confidence in where to put money. To combat this problem, there needs to be a fundamental mindset shift to focusing on outcomes.
We’ve talked about what makes a good metric to look at for your business. But, you have to be careful here. There is soooo much data wrapped up in what seems at times like an endless amount of possible metrics that if you are not careful, you will catch yourself wasting your time lost at sea with no idea as to how to get back home where you belong. By “home,” I mean those critical metrics that will measure what needs to change at this specific point in time for your online efforts to improve.
Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing Author: Arnie Kuenn Paperback: 266 pages Cost: $17.95 Published: July, 2011 My company uses the tag […]