Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts. Of course, you cannot select […]
In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to […]
…you need to drastically rethink what it means to use data on the web…there is a lot of data, but there are fundamental barriers to making intelligent decisions…because clickstream data is great at the what, but not at the why…it’s important to know what happened, but it is even more critical to know why people do the things they do on your site…and the what else, which is perhaps the most underappreciated data on the web…your web analytics tool can report only what it can record…if you marry the what with the why and the what else, you’ll have a lifetime of happiness…
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts […]
In a typical business, the highest paid person’s opinion usually wins. This does not mean that their opinion is always the most informed though. It’s just the most powerful. The problem is that it is also the least accountable. But, in the world of the web, there’s a new sheriff in town. Data. This is because data (when used correctly) can provide accountability for decisions made.
Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force […]
Designing a great looking website is good. Putting it on a strong information architecture is better. Rolling out a newly optimized website is good. Checking it first is better. Investing […]