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The Latest PPC News: Stay Ahead of Your Paid Search Competition

Analyzing Customer Search Sessions to Learn What They’re Thinking

So far, we’ve looked at pattern analysis and failure analysis as ways in which you can use your internal site search data to improve your website (which you should be doing!). But, there’s more than just search queries to look at. There are also search sessions that you may be able to look into for more insights. A search session occurs when a searcher executes multiple queries in one session while trying to address a single information need. As they interact with your search results and content, it should tell you a lot about how your site is servicing them.

Site Search Analytics: Engines Don't Play Matchmaker, But You Should

We’re currently talking about how to use internal site search data to improve your website performance. The first type of analysis we looked at was pattern analysis, finding what popular queries have in common or what’s odd about them to gain insights into the content your visitors want and need. Next, we’ll take a look at failure analysis to find where your site searches are going wrong so you can find what to fix first.

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