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Who Needs Profits…When You've Got Good Rankings?!!

Why You Should Never Duplicate Your Competitor's SEO Strategies

Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]

Telling the Story of Your PPC Ad Tests With Time

Chad Summerhill wrote a nice post recently about something you should be doing if you manage your own PPC account and something you should be showing your clients if you manage accounts for others – visual statistically significant ad test results by time period. Check out the “how-to” in that post.

15 Questions That Will Change The Way You Think About SEO Forever (Q’s 11-15)

As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my […]

PPC News and Notes – Mobile and the Future of Display Advertising

Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.

15 Questions That Will Change The Way You Think About SEO Forever (Q's 6-10)

Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers […]

15 Questions That Will Change The Way You Think About SEO Forever

All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies! This post started from […]

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