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How to Train Your Content to Get Your Audience’s Attention

How to Train Your Content to Get Your Audience’s Attention

In my last post, I talked about training your text to “engage”, “inform”, “speak” (call to action), and “convert”. The first step is to make sure the content doesn’t overstay […]

Take Your Online Business to New Heights with the Display Network – Part 4

Now that you’ve created your keyword-themed ad groups and masterfully rolled out your display ads for those ad groups, your ads are running and collecting impressions, clicks and conversions. The next step is to allow a fair amount of data to collect so that you can then analyze how different sites are performing for you.

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Take Your Online Business to New Heights with the Display Network – Part 3

Now that you’ve chosen your keywords to create ad group themes, you want to have ads that will move targeted users from whatever they’re doing online to being aware and interested in your product or service. Remember, since the Display Network operates by completely different rules and the users are in a completely different state of mind, the ads should be different than Search Network ads.

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